Custom Logos—A Personal Shopper for Your Brand
Last year, Custom Logos celebrated 35 years in business; this year, the Custom Logos Walnut Creek office celebrates five years in Shadelands.
In 1989, two friends purchased a small screenprinting shop in San Diego with a mission to provide memorable customer experiences. Fast forward 36 years and that small shop, Custom Logos, is now a premier international supplier of branded merchandise, imprinted sportswear, promotional products, commercial printing, on-line company stores, and fulfillment services with a staff of more than 85 in graphic design, production, warehousing, packaging, and shipping services, and two national sales offices, one in Idaho and one right here in Walnut Creek, in Shadelands.
Dora Odne and René DeVito manage the Walnut Creek sales and business development office, which is bursting with branded items ranging from shirts and mugs, to tote bags, journals, umbrellas, backpacks, power banks, mouse pads, and every kind of water bottle and tumbler you can imagine. Need a memorable customer loyalty gift, employee recognition award, trade show display, or sales conference swag kit? No doubt, they’ve got something to offer with your name on it — literally.
“T-shirts, jackets, scarves, shoes, drinkware, cookie tins, beverage sleeves, blankets, sunglasses, thumb drives, AirPods, jigsaw puzzles — we can pretty much brand anything. If you can imagine it, we can put your name on it,” said René.
Custom Logos specialize in creating eye-catching designs and products — including the fan favorite Broadway Plaza jigsaw puzzle — that help businesses stand out and be remembered.
Both Dora and René have wide experience in the branded merchandise industry having worked for many years for a local, longtime branding company that was purchased by Custom Logos in May 2019. Custom Logos opened the doors to its Shadelands sales office in 2020.
“In this office, we work with clients by phone, through email, and in person, managing orders and guiding them through our products and processes,” said Dora. “We go to several brand merchandising trade shows every year, so we know what’s trending and we’re able to share those fresh ideas with our customers. Drinkware, apparel, and pens are still the most popular items, but the diversity of the products in those categories has grown — so much variety, so many cool new ideas. Trends are toward tech products, such as MagSafe chargers, headphones, multi-use cables, and USB flash drives. And toward fun artwork and colorful, catchy graphic designs. Messages that accompany logo imprinting are also trending.”
(l) Dora Odne and (r) René DeVito manage the Custom Logos Walnut Creek sales and business development office in Shadelands.
“For instance, is your message a Thank you, or a Welcome to the company?” said René. “We help customers find just the right product to present just the right branded message, for the greatest impact and lasting memory. And, we’re looking at products that people will actually keep and use because they’re decorative and stylish, or because they’re really useful, rather than products that will get tossed aside in a drawer.” Check out Custom Logo’s portfolio of custom designs.
Because all screenprinting, embroidery, and shipping are done in the San Diego facility, Custom Logos has its hands directly on the quality of the work, the finished product, and the timeliness of packaging and distribution to customers, whether individual products or curated boxes of swag are going to a home, an office, or a conference venue in the United States or around the world.
“We have clients who have been with us for years,” said René.. “And I know that’s because of the relationships we’ve cultivated and the customer experience — the personal touch — that marks our brand of products, service, and customer care.”
“There’s a lot to know about producing quality and memorable branded merchandise, and there’s no reason why a company marketing manager or office manager should know how all the pieces fit together. But we do. We brainstorm and bring in our graphic designers, if needed. We manage the timeline, the vendors, the quality control, the packaging, and the shipping. We tell customers, ‘We’re a personal shopper for your brand,’” said Dora. “And how nice is that!”
2855 Mitchell Drive, Suite 227, Walnut Creek
Dora Odne: 925.708.4590; René DeVito: 925.642.1994